4. Schedule editing and updating of outdated content

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Marketers know a lot about the products and services their company sells. We also have great keyword research tools at our disposal. However, we know far less about the problems our current and potential customers face than the colleagues who meet and interact with them every day. This makes salespeople an invaluable source of new ideas and fresh perspectives on content.

At Juro, we regularly discuss content effectiveness with our sales and customer service teams. Not only do we collect feedback from our go-to-market colleagues, but we also analyze calls from existing and potential customers to vietnam rcs data understand what language they speak and what problems they want to solve with our software. This allows us to better understand customer requests and deliver the content they need, ahead of the competition.

Screenshot of message in Slack where member of the sales team is requesting a piece of content.

It can be tempting to ignore content that is driving traffic, especially if it performed well initially.

But what works today may not work in a year, especially if the topics or trends you cover in your content are rapidly evolving. Posts that once ranked well and generated traffic may have lost relevance since the moment they were published.