Where to start learning web analytics?

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Before the training, I decided to take a "tour" of Google Analytics 4 reports. And we'll start with the standard report - "Real-time report."

The importance of understanding the standard reports in Google Analytics 4 stems from the ability to make strategic decisions for your business. Using data from standard reports, you can optimize your actions to increase sales, improve usa rcs data the results of advertising campaigns and other key parameters. The main emphasis should be on the ability to switch between different reports, understand the menu items and configure the parameters in the reports.

Read also: Analyzing and optimizing advertising efforts: how to painlessly switch to Google Analytics 4

"Reports at a glance"
The first step we need to take to enter the “world of reports” is to go to the “Reports” section in the left menu. By default, you will be taken to the “Reports Overview” where various blocks or cards with different parameters are located. Google believes that these parameters will best help you assess the situation for your business.