Signs of a valuable text:
Posted: Mon Jan 27, 2025 5:25 am
High-quality, that is, written by a professional copywriter, not by artificial intelligence or a freelancer with a rate of 40-50 UAH per thousand characters.
Useful, which gives people what they want to get.
Understandable - written in simple language, literate and easy to understand.
Unique, not copied from a famous expert's blog.
Relevant — related to a topic that interests the reader and responds to the audience's current queries and interests.
Interesting - one that evokes emotions and a desire to read to the end.
Visually appealing, meaning it contains images, graphics, or other visual elements.
So forget about AI as a tool for creating expert articles and long reads. Avoid random uk rcs data freelancers with low rates and lack of experience in your niche. They will write, at best, a good SEO text with no value for the reader, or simply sell you a compilation. As a result, lack of interest in the company after reading.
Share your expertise and experience. For example, this article is hand-written and based solely on your own experience. That's why any entrepreneur, business owner, or marketer can adapt the advice in it to their niche. That's where the value lies. If you don't have expertise in the topic you want to write about, find an expert and interview them, comment on them, or do a joint piece.
Place
Back to CJM and JTBD: you need to understand what your audience reads and where it is most profitable to post the material. These can be forums, thematic sites, blogs of companies with which you have a common audience, but different products.
For example, at MK:translations, we focus our content marketing efforts on several target groups: lawyers, marketers, international brand and e-commerce owners, game and application developers. Therefore, we select appropriate platforms for external publications.
Useful, which gives people what they want to get.
Understandable - written in simple language, literate and easy to understand.
Unique, not copied from a famous expert's blog.
Relevant — related to a topic that interests the reader and responds to the audience's current queries and interests.
Interesting - one that evokes emotions and a desire to read to the end.
Visually appealing, meaning it contains images, graphics, or other visual elements.
So forget about AI as a tool for creating expert articles and long reads. Avoid random uk rcs data freelancers with low rates and lack of experience in your niche. They will write, at best, a good SEO text with no value for the reader, or simply sell you a compilation. As a result, lack of interest in the company after reading.
Share your expertise and experience. For example, this article is hand-written and based solely on your own experience. That's why any entrepreneur, business owner, or marketer can adapt the advice in it to their niche. That's where the value lies. If you don't have expertise in the topic you want to write about, find an expert and interview them, comment on them, or do a joint piece.
Place
Back to CJM and JTBD: you need to understand what your audience reads and where it is most profitable to post the material. These can be forums, thematic sites, blogs of companies with which you have a common audience, but different products.
For example, at MK:translations, we focus our content marketing efforts on several target groups: lawyers, marketers, international brand and e-commerce owners, game and application developers. Therefore, we select appropriate platforms for external publications.