Nobody ever talks about "TV marketing"

[nusaiba129]

Imagine it's the 90s and you need to reach viewers of the TV series Friends. You can use three strategies out of five possible classic promotion mixes:

advertising;
PR (in the form of hidden advertising);
direct marketing (a la a store on the couch - advertising with a phone number, website and the slogan: “Buy now!”).
You could run a commercial during an episode of Friends. You hungary consumer email list could pay NBC to have a coffee shop feature your product during an episode. You could pay one of the main actors to appear in a commercial for the product right after the episode ends. And so on.

Today, no one calls any of these options television marketing. Television is a marketing channel, but it is not a marketing strategy. If you wanted to advertise something on television, then the strategy would be advertising, because advertising itself is content, and television is a channel through which advertising is transmitted.

At the same time, Facebook marketing, social media marketing, and content marketing are a completely different story. Facebook is a channel. Social media is a set of marketing channels. Content is a tactic, not a strategy. Content is produced according to a strategy created for SEO or PR. Here are two examples.

If an internet marketer creates a video and distributes it on the social network Facebook, then:

strategy is advertising (as part of the classic promotion mix);
content is video;
Channel – Facebook.
If you are creating content that is intended to rank high in Google search results, then in this case:

strategy - SEO;
content - blog post;
channel - a company blog or Google search results.
Why is this important? The terms we use reflect the marketing message: at best, a bad message leads to bad marketing results, and at worst, to spam. Internet marketers need qualifications and training in classical marketing to deliver the best results. For this reason, we at Completo have created our own marketing training center , which, together with the Netherlands Institute of Marketing (NIMA), trains marketers and Internet marketers according to the standards of the European Marketing Confederation.