Why do website traffic indicators differ, for example, between Yandex.Metrica and SimilarWeb?

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The difference in data arises due to differences in collection methodology. It should be understood that none of the listed systems provides 100% data reliability.

First of all, because the Internet is not always a "reliable thing". In addition, users may have settings that prohibit or block the operation of counters. This leads to the fact that an exact match of the number of users/sessions/pages between different systems never happens, although the difference honduras consumer email list between them (except SimilarWeb), with identical settings, usually does not exceed a few percent.



How to choose the right media for placement: by the number of site visits or by the number of unique views over a certain period?
The most important value is the total audience, that is, the number of sessions. The other parameters allow you to evaluate its quality. Let's give an example. Thus, the ratio of unique users to the total audience demonstrates the presence of a permanent core audience on the site: whether people return to the site, or came and left forever. The average number of pages per session shows the general interest in the site: whether they go to read other materials, or leave after visiting the first page.