Still Work for Real Estate Sales?
Posted: Sun Dec 22, 2024 9:56 am
In 2022, Does Telesales
authorToni Becker
dateMarch 27, 2021
Many believe telesales to be a marketing tactic of the past; one that has no place in the digital age. However, when combined with digital transformative platforms and methodologies, telesales can be one of the most effective tools in the real estate sales arsenal.
You see, telesales is no longer about cold calling unqualified leads and casting too wide a net. Today, thanks to digital technology and lead scoring data, your sales team is able to track leads as they move through the sales pipelines and reach out to sales-qualified leads, at the right time, with the right message. Essentially, digital transformative tools combined with digital marketing tactics will guide a lead through the sales pipeline, and once identified as sales-qualified, lead contact information can be passed on to real estate representatives who are then able to make a qualified call.
And this kind of strategy ensures only the best possible sales results.
In this article, we take a look at the power of telesales for real estate when combined with a strong Customer Relationship Management and lead scoring strategy.
In 2022, Does Telesales Still Work for Real Estate Sales?
Customer Relationship Management for Real Estate Sales
Above, we mentioned the importance of digital transformative tools to better real estate sales and Customer Relationship Management (CRM) software takes the lead in thiides saudi arabia email list businesses with a contact management solutions while streamlining the deal and sales pipeline. The software is infinitely more powerful than any spreadsheet and leaves little room for error, missed leads and disorganization.

What a CRM can do for your real estate business:
Respond to leads immediately through automation and personalization. This can be done with automated emails and even website chatbots.
Centralize all your lead data and contacts. By storing your leads, lead communication and deals in a single pleace, everyone on your team knows where to find what they are looking for and this diminishes the chance of double work or missed opportunities.
Know who to call and when is the best time to call. A CRM will provide insight into your leads based on digital marketing information (from social media and website engagement to email communication) which will provide you with insight into when a lead is ready to be contacted by a real estate agent or representative. You are also able to schedule follow ups and create a calendar through the system so as to never miss a meeting or call.
In Summary: With a CRM such as HubSpot, you are able to capture, manage, nurture, track, analyse, and measure your real estate leads as they make their way through the sales pipeline. And once the CRM system identifies that a lead has become sales-qualified, your telesales team will be informed. This means that you are only phoning leads that want to hear from you as opposed to traditional (and frustrating) telesales of the past.
But, how do you qualify leads for telesales through a CRM? Let's take a look.
Lead Scoring for Real Estate
Lead scoring is a methodology that is used to rank prospective clients against a scale that reflects the perceived value of each prospect to the business or organization. This kind of scoring is made up of a variety of factors and can include: job position, social media followers (to see the engagement with your real estate business), location etc.
authorToni Becker
dateMarch 27, 2021
Many believe telesales to be a marketing tactic of the past; one that has no place in the digital age. However, when combined with digital transformative platforms and methodologies, telesales can be one of the most effective tools in the real estate sales arsenal.
You see, telesales is no longer about cold calling unqualified leads and casting too wide a net. Today, thanks to digital technology and lead scoring data, your sales team is able to track leads as they move through the sales pipelines and reach out to sales-qualified leads, at the right time, with the right message. Essentially, digital transformative tools combined with digital marketing tactics will guide a lead through the sales pipeline, and once identified as sales-qualified, lead contact information can be passed on to real estate representatives who are then able to make a qualified call.
And this kind of strategy ensures only the best possible sales results.
In this article, we take a look at the power of telesales for real estate when combined with a strong Customer Relationship Management and lead scoring strategy.
In 2022, Does Telesales Still Work for Real Estate Sales?
Customer Relationship Management for Real Estate Sales
Above, we mentioned the importance of digital transformative tools to better real estate sales and Customer Relationship Management (CRM) software takes the lead in thiides saudi arabia email list businesses with a contact management solutions while streamlining the deal and sales pipeline. The software is infinitely more powerful than any spreadsheet and leaves little room for error, missed leads and disorganization.

What a CRM can do for your real estate business:
Respond to leads immediately through automation and personalization. This can be done with automated emails and even website chatbots.
Centralize all your lead data and contacts. By storing your leads, lead communication and deals in a single pleace, everyone on your team knows where to find what they are looking for and this diminishes the chance of double work or missed opportunities.
Know who to call and when is the best time to call. A CRM will provide insight into your leads based on digital marketing information (from social media and website engagement to email communication) which will provide you with insight into when a lead is ready to be contacted by a real estate agent or representative. You are also able to schedule follow ups and create a calendar through the system so as to never miss a meeting or call.
In Summary: With a CRM such as HubSpot, you are able to capture, manage, nurture, track, analyse, and measure your real estate leads as they make their way through the sales pipeline. And once the CRM system identifies that a lead has become sales-qualified, your telesales team will be informed. This means that you are only phoning leads that want to hear from you as opposed to traditional (and frustrating) telesales of the past.
But, how do you qualify leads for telesales through a CRM? Let's take a look.
Lead Scoring for Real Estate
Lead scoring is a methodology that is used to rank prospective clients against a scale that reflects the perceived value of each prospect to the business or organization. This kind of scoring is made up of a variety of factors and can include: job position, social media followers (to see the engagement with your real estate business), location etc.