And what was the message?
Posted: Mon Jan 27, 2025 4:27 am
The good news is that once these skills are internalized and become habits, these habits will then take over and the result will be the kind of consistent customer experience our customers expect and deserve.Sales Myth: You Have to Sell Yourself
Most of us, at one time or another in our careers, have heard some trainer or manager exclaim,
“You have to sell yourself.”
“If you want to get that job, son, you have to sell yourself.”
“The real key to sales is your ability to sell yourself.”
“If you want others to like you, you’ll have to sell yourself.”
The Sell Yourself Cliche
This philosophy is prevalent in business culture.
A while back, I was at an Ivy League University greece telegram data for a speech by a successful businessman to a group of MBA students from the top business schools in the world. The speaker was so well respected that when he walked into the room there was a hush.
The audience members were on the edge of their seats in anticipation.
What was the secret of success that this revered businessman offered?
“Never forget how important it is in business to first sell yourself.”
The entire audience nodded in unison.
For this wise man and many others, the phrase sell yourself has become an easy-to-use cliche´. It just rolls off the tongue. Like the audience at the speech I attended, most people will nod their heads in agreement to the statement as if some prophet on a hill had just read it from stone tablets.
People Buy You for Their Reasons, Not Yours
Sales expert and bestselling author Jeffrey Gitomer teaches a simple philosophy, “People love to buy but they hate to be sold.”
Most of us, at one time or another in our careers, have heard some trainer or manager exclaim,
“You have to sell yourself.”
“If you want to get that job, son, you have to sell yourself.”
“The real key to sales is your ability to sell yourself.”
“If you want others to like you, you’ll have to sell yourself.”
The Sell Yourself Cliche
This philosophy is prevalent in business culture.
A while back, I was at an Ivy League University greece telegram data for a speech by a successful businessman to a group of MBA students from the top business schools in the world. The speaker was so well respected that when he walked into the room there was a hush.
The audience members were on the edge of their seats in anticipation.
What was the secret of success that this revered businessman offered?
“Never forget how important it is in business to first sell yourself.”
The entire audience nodded in unison.
For this wise man and many others, the phrase sell yourself has become an easy-to-use cliche´. It just rolls off the tongue. Like the audience at the speech I attended, most people will nod their heads in agreement to the statement as if some prophet on a hill had just read it from stone tablets.
People Buy You for Their Reasons, Not Yours
Sales expert and bestselling author Jeffrey Gitomer teaches a simple philosophy, “People love to buy but they hate to be sold.”