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Greetings
Inspired subscribers are practically ready buyers. There is no subscriber more inclined to buy than one who has just signed up for a newsletter. The effectiveness of welcome letters compared to advertising newsletters is beyond doubt: open rates are 4 times higher, clicks are 5 times higher, and france consumer email list profits are 8 times higher.
Once the subscription is made, feel free to send a thank you email. According to statistics, welcome emails sent immediately after subscription demonstrate 10 times more transactions and revenue per email.
Letter No. 1
In the first email from the welcome email chain, confirm the subscription and outline the benefits you provide to the subscriber.
Lush starts the series of emails with a behind-the-scenes look at production, with a video to watch. And they don't forget to include a list of products that the new subscriber might like.
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Letter No. 2
Three days later, Lush presents its subscribers with the company's bestsellers. , large images of the products, and a single call to action: buy the bestsellers. Everything pushes you to buy the product.