Automation can also reduce financial and time costs. For example

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Common mistakes:

Lack of contact capture forms on the site. That is, the company brings traffic to its resource and does not convert it in any way. Do not forget about subscription forms and pop-ups.
There is no systematic work with the database. Contacts are collected, but communication is chaotic or does not occur at all. It is not about sending out several letters every day, estonia consumer email list it is important to evaluate resources and build systematic work accordingly.
Inappropriate methods of collecting addresses were chosen.

1484-5.jpgA systematic approach implies set goals and thought-out chains for them, as well as a scheme of interaction with other tools if email marketing is only part of your strategy




After subscription, you can set up an effective welcome sequence of emails to convert a cold lead into a sales lead.
Use abandoned triggers. This is when a customer puts an item in the cart but does not complete the order. Research shows that emails sent to a buyer an hour after abandoning the cart, most of them convert into a buyer.
After ordering, you can collect feedback, remind about a repeat purchase, or offer additional items to the purchased product.
All this is set up once and then works without the involvement of human resources - in this case, email marketing is a basic marketing automation tool.

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