They want the scenarios that can be created with that data

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Case 2. Cosmetic brand Neutrogena

Neutrogena has managed to combine technologies that detect location and weather conditions. The user sees an advertisement for a sunscreen that matches the level of ultraviolet radiation at the point on the planet where he is located.

Conclusions
Marketers don't want big data per se. .
Turn big data into actionable information cyprus consumer email list in real time.
The use of data analysis is limited not so much by budget as by the marketer's approach.
Prescriptive analytics allows you not only to predict the future, but also to build it according to your scenario.

Brand Effectiveness Research: Inspirational Brand as a Goal
Speaker: Seif El Hakim, Head of Marketing at Samsung

Brand sentiment research has been an indispensable tool for monitoring Samsung's brand performance since 1994.
What is an "inspirational brand"? What do Google, Nike, Starbucks, IBM have in common?

The companies listed have changed the market, created a new way of life and started new trends. These are brands with a strong background that promote a new product, operate within a new business model and pay a lot of attention to marketing.