Which activities generate the best quality leads?

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Teamwork for better results
The key to success is combining the information gathered by sales with the data gathered by marketing. For example, data from sales conversations can be combined with customer journey analysis provided by tools such as Google Analytics.

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Overlaying this information allows you to identify the most effective lead acquisition channels and answer key questions:


Marketing automation is not only support for marketing, but also a tool that can change the way sales work. It is cooperation between teams that really affects better company results.

Organizing the sales team calendar
Let's say you've managed to acquire a lead who wants to schedule a meeting or learn more about your offer. Everything is going well, but then a classic problem begins - setting a date. Many salespeople still play email "ping-pong": the customer suggests a day and time, the salesperson replies that the date is taken, proposes a new one - the customer replies, but in the meantime the slot has already disappeared. And so on and so forth.