4. Generative AI will be further integrated into Google Ads
Posted: Sun Jan 26, 2025 10:55 am
Already now, any campaign can be set up quite quickly and, at first glance, "highly" in 10 minutes. This already leads to the fact that a lot of accounts from the USA (and there AI already writes good texts) come for an audit with 5-10 thousand dollars of spent funds. Such advertisers can even more influence auctions in local businesses and this can become a problem over time.
5. The importance of the combination of audience intent + creative quality in display advertising will increase.
I increasingly come across (and sometimes test myself) campaigns without specific mexico rcs data targeting. In fact, this is a rather old approach with Facebook Ads, when specialists work more with creative than with the audience. I think that in the future this will become a trend and the combination: quality analytics + own data + quality creative will work better than specific targeting in display advertising.
Ilya Sandirev
Ilya Sandyriev, Google Ads Expert, sandyriev.com
In my subjective opinion, the trend towards limiting the use of 3rd party cookies to maintain user anonymity will continue. It will become more difficult to track advertising effectiveness and the accuracy of targeting will be lower.
5. The importance of the combination of audience intent + creative quality in display advertising will increase.
I increasingly come across (and sometimes test myself) campaigns without specific mexico rcs data targeting. In fact, this is a rather old approach with Facebook Ads, when specialists work more with creative than with the audience. I think that in the future this will become a trend and the combination: quality analytics + own data + quality creative will work better than specific targeting in display advertising.
Ilya Sandirev
Ilya Sandyriev, Google Ads Expert, sandyriev.com
In my subjective opinion, the trend towards limiting the use of 3rd party cookies to maintain user anonymity will continue. It will become more difficult to track advertising effectiveness and the accuracy of targeting will be lower.