Then we place them on the landing page and attract traffic

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using performance, SMM or other channels. Examples of such materials can be found on our website in the "We teach" section. This is how we get marketing leads and work with them further to transfer them to the sales department.

The whole funnel in our case looks like this: we attract users to the site using: SEO, paid traffic, cross-promotion, seeding, etc. With the help of lead magnets and webinars, we get marketing leads - MQL. Then, through a chain of touches, they warm up to SQL, that is, they leave a request for a service. We told you more about our experience in the case .

Another example implemented by our client - the costa rica consumer email list company "Neskuchnye Finansy". To work with cold traffic, we implement a two-stage funnel .


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We drive traffic from YAN to a page with a lead magnet. About 13% of these visitors are converted into MQL (cold marketing leads). Then they go to the "Thank you" page, where they see information about a special offer and can leave a request.



Cases
They show potential customers what problems they have and how you can help them solve them. This format allows you to demonstrate:

your approach to solving problems;
results from cooperation with your company;
the difficulties that exist in the niche and how you can solve them;
their expertise;
team, etc.
Please note that the B2B audience pays more attention to the results — how financially profitable it is to cooperate with you. For the B2C segment, the experience — the process, difficulties, conclusions — is of greater interest.