A real-world example of event tracking

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First, work with staff in the departments that handle your company's products and services to come up with a list of the following points: Main features of our products and services The value and benefits your company can provide Advantages compared to other companies Next, we will conduct a "4P analysis," which is often used when planning marketing strategies. The 4Ps stand for "Product (goods/services)," "Price," "Place," and "Promotion ." Product ・What kind of products and services will you offer to the market? ・What are the strengths and weaknesses of your products and services? Price How much will the product or service cost? Place How and where will products and services be provided? Promotion How to promote products and services Analyzing your company's products and services from these four perspectives will help you not only design personas, but also your entire marketing strategy.


Your company's analysis is the basis for setting macedonia telegram database up a persona. It is an important step in making it easier to imagine a specific customer image, so do it carefully. Step 3: Conduct customer analysis Furthermore, to fill in the necessary fields for persona creation, you need to research and analyze the behaviors and thoughts of real people . Here we will introduce some typical methods of information research and analysis. Step 3-1 Interview and survey analysis Before setting a persona, you may already have a rough target demographic decided, such as "male office workers in their 40s.


" In these cases, conducting interviews or surveys with your target audience can help you gather data for your persona . To get specific testimonials, try conducting research from various angles, such as interviewing existing customers, users in your target demographic, and colleagues. Step 3-2 Utilizing existing data Another way to create a persona is to refer to information from past surveys and interviews, as well as analysis results . In this case, please consider the credibility of the existing data and when the data was collected.