With many businesses adjusting
Posted: Sun Dec 22, 2024 9:53 am
The ongoing Covid-19 pandemic has changed the way businesses operate. We’ve witnessed more businesses move online and many employees continue to work remotely. to the eCommerce space and with changes in consumer behaviour and the buyer's journey, digital marketing has had to adapt considerably. Digital marketing strategies have shifted as marketers take the new normal into consideration when it comes to every aspect of their efforts.
Quarter 1 of 2021 has taught us that we have to embrace these changes and embrace creative, measurable and strategic marketing tactics to ensure the best marketing outcomes in 2021.
Lead scoring is a methodology that is used to rank prospective clients against a scale that reflects the perceived value of each prospect to the business or organisation. This kind of scoring is made up of a variety of factors and can include: job position (is the prospect a decision maker in their business?), social media followers (is the prospect a thought-leader?) or company size. These are just three examples of what kind of data is used to establish a leads value to your business. Thanks to Customer Relationship Management systems (CRMs) such as HubSpot, this model is made easy due to online data collection, automation and audience segmentation.
You see, HubSpot and related CRMs are able to track every interaction a prospect has with your business, from their social media engagement with your business page to website clicks, email open rates, lead forms and downloads. This means that you are able to understand every aspect of your lead from their behaviour to their demographics (based on a variety of factors, from their social media information to lead forms that they fill out on your website). And it's this information that will help marketers score leads and hand them over to the sales team once qualified.
This is not just a 2021 trend, but the future of digital marketing and sales alignment strategy - and you don't want to get left behind.
Sales and Marketing Alignment
Integrated Sales and Marketing is not just a passing digital marketing trend, it is a proven approach to modern day marketing, one that creates a unified and seamless experience between consumers and brands. This is done by ensuring marketing and sales teams are able to work in tandem to keep the sales flywheel turning.
Marketing and sales teams usa email database have a long standing reputation for not working side by side, because for decades these teams have been working toward the same goal in different ways which inevitably results in workplace friction and the “blame game.”
So, how can this friction be eliminated?
In order to achieve a successful integrated and sales marketing strategy, it comes down to open communication, departmental alignment and well-managed systems designed to help performance across both teams.
The best way to generate lead data between marketing and sales is to integrate your marketing and sales software in one place. This kind of integration benefits both marketing and sales teams by storing valuable data and lead information in a single location - allowing room for improved results. By connecting both teams through a powerful Customer Relationship Management software such as HubSpot, both departments can view the entire lifecycle of a visitor as they become a customer.
Today, thanks to advanced Customer Relationship Management (CRM) software such as HubSpot, your marketing team is able to track online behaviours of leads while data from your sales team can help marketing gain better insight into what kinds of leads likely convert into paying clients - and what the most effective channels of communications are. A CRM is also able to launch and analyse marketing campaigns, and provide greater insight into audience behaviour and trends through reporting features. This helps marketing and sales teams better understand what the audience is looking for, what is working and what messaging best suits a specific lead.
Below, we take a look at what we have learnt (so far) about digital marketing in 2021.
2021 Q1 Review: What Have We Learnt So Far This Year About Digital Marketing?
Quarter 1 of 2021 has taught us that we have to embrace these changes and embrace creative, measurable and strategic marketing tactics to ensure the best marketing outcomes in 2021.
Lead scoring is a methodology that is used to rank prospective clients against a scale that reflects the perceived value of each prospect to the business or organisation. This kind of scoring is made up of a variety of factors and can include: job position (is the prospect a decision maker in their business?), social media followers (is the prospect a thought-leader?) or company size. These are just three examples of what kind of data is used to establish a leads value to your business. Thanks to Customer Relationship Management systems (CRMs) such as HubSpot, this model is made easy due to online data collection, automation and audience segmentation.
You see, HubSpot and related CRMs are able to track every interaction a prospect has with your business, from their social media engagement with your business page to website clicks, email open rates, lead forms and downloads. This means that you are able to understand every aspect of your lead from their behaviour to their demographics (based on a variety of factors, from their social media information to lead forms that they fill out on your website). And it's this information that will help marketers score leads and hand them over to the sales team once qualified.
This is not just a 2021 trend, but the future of digital marketing and sales alignment strategy - and you don't want to get left behind.
Sales and Marketing Alignment
Integrated Sales and Marketing is not just a passing digital marketing trend, it is a proven approach to modern day marketing, one that creates a unified and seamless experience between consumers and brands. This is done by ensuring marketing and sales teams are able to work in tandem to keep the sales flywheel turning.
Marketing and sales teams usa email database have a long standing reputation for not working side by side, because for decades these teams have been working toward the same goal in different ways which inevitably results in workplace friction and the “blame game.”
So, how can this friction be eliminated?
In order to achieve a successful integrated and sales marketing strategy, it comes down to open communication, departmental alignment and well-managed systems designed to help performance across both teams.
The best way to generate lead data between marketing and sales is to integrate your marketing and sales software in one place. This kind of integration benefits both marketing and sales teams by storing valuable data and lead information in a single location - allowing room for improved results. By connecting both teams through a powerful Customer Relationship Management software such as HubSpot, both departments can view the entire lifecycle of a visitor as they become a customer.
Today, thanks to advanced Customer Relationship Management (CRM) software such as HubSpot, your marketing team is able to track online behaviours of leads while data from your sales team can help marketing gain better insight into what kinds of leads likely convert into paying clients - and what the most effective channels of communications are. A CRM is also able to launch and analyse marketing campaigns, and provide greater insight into audience behaviour and trends through reporting features. This helps marketing and sales teams better understand what the audience is looking for, what is working and what messaging best suits a specific lead.
Below, we take a look at what we have learnt (so far) about digital marketing in 2021.
2021 Q1 Review: What Have We Learnt So Far This Year About Digital Marketing?