Pharma media market

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Regarding promotion channels such as television, according to Nielsen data for 2023 (taken from eight months of last year), it can be stated that Pharma accounts for approximately 60% of all advertising on television.

Take a look at the chart and you will notice that Pharma leads the top categories, indonesia rcs data with communications such as Kyivstar, Lifecell and Vodafone in second place. Compared to last year, despite military events and a general decrease in media activity in the market, Pharma in certain periods reached as much as 81% of the total advertising volume on television.

Interestingly, television in Ukraine currently ranks only second in terms of investment. Unfortunately, regarding consumption, there is no market data that was previously widely used by agencies and companies, in particular in analyses by Kantar, TNS, and MMA, although these studies continue to be conducted in the market.

An interesting fact is that television has lost its leading position among media in Ukraine. In 2023, its popularity is no longer as high as before, both in terms of reach and level of investment, compared to digital platforms.