By cleaning out outdated contacts, you can focus your efforts on customers with purchasing potential.
Posted: Sun Jan 26, 2025 10:01 am
For the remaining base, define inactivity criteria , such as no orders or contacts for a certain period of time, and use CRM filtering to sort customers.
So, irrelevant addresses have been removed, inactivity brazil consumer email list criteria have been defined, and the customer base has been segmented according to them.
Next, you need to analyze the results obtained.
Step 2. Analysis and categorization of clients
Studying and categorizing customers will help you understand the characteristics and needs of different groups of buyers and, accordingly:
build a scheme of interaction with each category, taking into account their activity;
build communication more effectively;
offer solutions that meet the interests of a specific group of clients.
To begin with, it is worth analyzing the data from the CRM system to identify general trends and patterns in consumer behavior.
Useful material:
Automation as a success factor: what benefits does it bring to e-commerce
So, irrelevant addresses have been removed, inactivity brazil consumer email list criteria have been defined, and the customer base has been segmented according to them.
Next, you need to analyze the results obtained.
Step 2. Analysis and categorization of clients
Studying and categorizing customers will help you understand the characteristics and needs of different groups of buyers and, accordingly:
build a scheme of interaction with each category, taking into account their activity;
build communication more effectively;
offer solutions that meet the interests of a specific group of clients.
To begin with, it is worth analyzing the data from the CRM system to identify general trends and patterns in consumer behavior.
Useful material:
Automation as a success factor: what benefits does it bring to e-commerce