Logic of building an auto funnel
To build a high-quality and relevant auto-funnel, a CJM is used - a customer journey map, that is, a visualized customer experience, a history of communication with the company taking into account thoughts, emotions, goals, motives.
The map is drawn up from the buyer’s perspective and bosnia and herzegovina consumer email list looks like a graph or table with points and channels of interaction with the product.
set cjm.png
Define the goal
First of all, determine the purpose of your auto funnel.
At a high level, this could be attracting new clients, increasing sales, increasing brand awareness, building trust and loyalty to the brand among potential clients, retaining the client, bringing the deal to a conclusion by closing objections, accelerating the deal cycle, and more.
It is best to write down a goal using SMART, otherwise the result may not please you, but disappoint you.
Select your target audience
Identify your ideal customer and create a customer profile. This will help you determine which messages will be most effective in attracting and retaining customers.
Example of a portrait:
example ca.png
Image from the author's archive
Analyze your competitors
For example, look at their opt-in pages, feedback capture forms, the content the competitor sends to those who subscribe to them, and their social media chatbots.