The book goes far beyond the dry instructions of contextual advertising

[nusaiba129]

Review of the book "Profitable contextual advertising"
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Review of the book "Profitable contextual advertising"
Completo Editorial
Completo Editorial
July 25, 2013

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I read Vasily Smirnov's book "Profitable Contextual Advertising", sent to our office by Mann, Ivanov and Ferber for review. I can share the following impressions:

I am certified in the Yandex.Direct and Google.Adwords systems and, I must say, despite this, I found a lot of interesting things for myself in the book.

So, in short - what useful things were extracted and to whom it can be recommended.
systems and in a structured form with competently placed accents conveys the necessary information on how to reduce the likelihood of draining the budget. The issue of composing ads and texts according to the Offer-Deadline-Call_to_action model, as well as writing sales texts for pages according to the AIDA and Pain-More pain-Hope-Solution models is touched upon.
The book offers short, but clear and understandable belgium consumer email list instructions on selecting queries, composing ads and launching advertising, as well as its effective management and bidding.
The book covers several behind-the-scenes topics on increasing CTR (and, in turn, cost per click) in Yandex.Direct and competitive struggle.
The most pleasant thing is to find a like-minded person in a narrower niche who exposes the absurdity of the contextual advertising market, which professes a streaming method of conducting advertising campaigns aimed at a guaranteed drain of budgets.