Text messages are best leveraged as part of a cadence when nurturing. Utilizing an omni-channel approach (Phone, Email, Social and Text for example) allows you to spread out each interaction. I recommend using text messaging as the channel with which you send the most valuable information so as not to diminish the channel’s value.
Excuse for Engagement
Maybe you don’t have a trigger event that you can utilize or a particular piece of insight that relates in the right way. But, you do have LinkedIn notifications for birthdays, promotions, work anniversaries etc.
So, use those as an excuse to reach out and send a text message. It will be more effective than a like on the automated LinkedIn post or LinkedIn message that says, “Congrats on your promotion.” Be creative with your outreach and send a message that anchors you in their minds.
Text messaging is certainly one of the most underrated tools jordan telegram data in every salesperson’s kit. Don’t limit yourself to one or two communication channels. Don’t worry because there has never been a better time to be a salesperson.
Not only are text messages more acceptable as a means of business communication, there are so many great tools that allow you to be personal at scale. Creating nurturing campaigns, prospecting sequences, and automation to track data for text messaging efforts has never been easier or more effective.Who To Negotiate With
Never negotiate with anyone who is not qualified to negotiate. If in doubt, ask your contact how they’ve handled a similar type of negotiating in the past. Listen for names, dates and other details that will provide clues as to their level of responsibility.
Never put things into writing unless you’re prepared to live with them. Once an item is put into writing, it becomes an anchor either for you or the customer. This is especially critical when negotiating with a professional buyer who will use anything put into writing as leverage.
Sell First, Negotiate Second
Always have room to give something the other person will deem as a perceived benefit. This is why it is so important to sell first and negotiate second. By selling first, you have the opportunity to ask questions and validate the key benefits for which the customer is looking. During the negotiation phase, a customer will attempt to mask the benefits they desire, making it harder to determine exactly what the customer wants.