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Decide on the elements of your persona

Posted: Sun Jan 26, 2025 9:36 am
by rifathasann
For example, when thinking about product packaging design or advertising slogans, setting a persona makes it easier to imagine "this kind of design would be liked" or "this copy would catch people's eye," making it easier to identify inappropriate designs or copies. Benefit 3: It becomes easier to think from the customer's perspective Another benefit of persona marketing is that it helps you think from your customer's perspective. For example, when considering where and when to display an ad, if you set the persona's daily schedule, frequently used apps, and frequently visited websites, it will be easier to decide where and when to display the ad.


It can be difficult to consider such details with just the canada telegram database target. Setting a persona makes it easier to think from the customer's perspective, which can improve the accuracy of your marketing measures. How to set up a persona in 4 steps (with templates) Now let's take a closer look at how to set up personas. Persona settings are created following the steps below. How to set up a persona in 4 steps Now let's take a closer look at what each step involves.


Step 1: Decide on the elements of your persona First, decide what elements will shape your persona . By setting the items below, you will be able to see not only the person's basic information, but also their lifestyle, values, current challenges, and interests. Basic information (name, age, gender) Occupation (industry, position, years of service) Highest level of education Income and savings Lifestyle (how you spend weekdays and weekends, eating out or cooking at home, etc.) Place of residence (where you live, rented or owned, etc.