Online Stores: How to Win the Battle of Summer Sales
Posted: Sun Jan 26, 2025 9:03 am
The summer months are special (and complicated) for online commerce. Not only because customers go on vacation and often leave their purchases aside, but also because there is serious competition in traditional business: sales. Many stores make spectacular offers that often have no competition, which makes things very difficult for marketers, since we work with less profitable margins than large companies . That is why below at Webmefy we are going to give you several tips so that you can stand up to the competition during the summer sales.
Summer sales are essential in Spain
Sales are deeply rooted in Spain. During the sales at the bosnia and herzegovina number dataset of the year and the summer sales, we can find products at very favourable prices, which significantly stimulates sales. However, the pandemic situation in which we find ourselves has upset all plans and the big brands brought forward the sales to try to improve sales figures , which during the previous three months had been catastrophic. Therefore, if your online business operates mainly in Spain, it is important that you take into account everything we tell you below.
In fashion, sales are extended until the end of September
You have to take into account that this year the summer sales will be longer than usual. This has already been confirmed by platforms such as El Corte Inglés, Zara or H&M. Therefore, we will have to work harder than usual, since the battle will last longer. These brands usually launch really aggressive discounts, even exceeding 50%.
Traditional trade is already operating at full capacity
If during confinement we have seen how online commerce was the most benefited, now that traditional shops have reopened their doors, the competition is back to what it was before we were locked up at home. In fact, the summer sales once again put us at a clear disadvantage. The Government is doing everything possible to stimulate the economy and, in fact, allowed the sales to begin earlier than usual. We must be aware of our weaknesses in order to alleviate this situation in the best possible way, since the purchasing power of a large part of the Spanish population has dropped considerably and they may be less likely to spend.
It's time to innovate
As we have told you above in this text, we work with smaller margins than the big firms, so we have to be clever when launching our offers. We cannot copy what the big brands do, as this ultimately gives a bad image and can cause rejection in our clients. Instead of betting on great offers and discounts with which we cannot compete head-to-head, a good option is to defer payments to give a hand to our clients, who have lost purchasing power. A very interesting option that can make them rethink the move. You can also take coupons into account. In Shopify you have different apps such as Sequra and Aplazame with which it is very easy to defer payments to give maximum facilities to customers. Betting on local payment methods can also give you a great advantage.
Summer sales are essential in Spain
Sales are deeply rooted in Spain. During the sales at the bosnia and herzegovina number dataset of the year and the summer sales, we can find products at very favourable prices, which significantly stimulates sales. However, the pandemic situation in which we find ourselves has upset all plans and the big brands brought forward the sales to try to improve sales figures , which during the previous three months had been catastrophic. Therefore, if your online business operates mainly in Spain, it is important that you take into account everything we tell you below.
In fashion, sales are extended until the end of September
You have to take into account that this year the summer sales will be longer than usual. This has already been confirmed by platforms such as El Corte Inglés, Zara or H&M. Therefore, we will have to work harder than usual, since the battle will last longer. These brands usually launch really aggressive discounts, even exceeding 50%.
Traditional trade is already operating at full capacity
If during confinement we have seen how online commerce was the most benefited, now that traditional shops have reopened their doors, the competition is back to what it was before we were locked up at home. In fact, the summer sales once again put us at a clear disadvantage. The Government is doing everything possible to stimulate the economy and, in fact, allowed the sales to begin earlier than usual. We must be aware of our weaknesses in order to alleviate this situation in the best possible way, since the purchasing power of a large part of the Spanish population has dropped considerably and they may be less likely to spend.
It's time to innovate
As we have told you above in this text, we work with smaller margins than the big firms, so we have to be clever when launching our offers. We cannot copy what the big brands do, as this ultimately gives a bad image and can cause rejection in our clients. Instead of betting on great offers and discounts with which we cannot compete head-to-head, a good option is to defer payments to give a hand to our clients, who have lost purchasing power. A very interesting option that can make them rethink the move. You can also take coupons into account. In Shopify you have different apps such as Sequra and Aplazame with which it is very easy to defer payments to give maximum facilities to customers. Betting on local payment methods can also give you a great advantage.