This means identifying a group of people who are interested in your product or service and determining their characteristics, needs, and behaviors. This allows you to customize your communications and sales funnel in a way that is as effective and attractive as possible to your target audience.
For example, let’s say you own an online store that sells eco-friendly cosmetics. Your target audience is people who are committed to a healthy lifestyle, care about the environment, and use natural products. They may be conscious consumers, active on social media, and interested in new trends in the cosmetics industry.
To effectively communicate with this audience, you can use social asia rcs data media, blogs, and other online channels to spread the word about your products and promotions. It’s important to create content that resonates with their needs and values — for example, writing about the benefits of using natural ingredients, eco-friendly packaging, and reverse imprinting, initiating social initiatives in the form of photo flash mobs, etc.
Regarding the sales funnel, you can create an effective process that includes moving customers through different stages from discovering your brand to making a purchase. For example, you can offer free product advice, provide samples, or offer discounts for new customers.
Chatbot location (messengers, website, QR code, etc.)
Choosing where to place your chatbot depends on your target audience and the purpose of using the chatbot. Let's look at a few popular options:
Read also: Improving business with chatbots: what you should know
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