In Russia, people buy and install siding for country houses during the warm season. It depends on the region: in Moscow, it is May-September, in Norilsk, at best, June-August. Add to this the different assortment of dealers in the regions — and you get a very complex structure that needs to be reflected in advertising campaigns.
It is interesting that, although demand is higher in summer, more interested buyers come in winter — the conversion is higher. These are “smart shoppers” who plan their purchases in advance, want to understand facade materials and compare prices.
2. Target audience not typical for e-commerce
The construction and repair industry has a large proportion of older algeria consumer email list audiences. Such clients are used to shopping in physical stores, but not on the Internet.
Other factors that narrow the target audience:
Siding is not a commodity for everyday use.
Not every resident of Russia has a country house.
Not every home owner searches for finishing options on the Internet.
There are many cladding options, in addition to siding and facade panels: metal, glass and sandwich panels.