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Shopify, the leading eCommerce platform in global conversions

Posted: Sun Jan 26, 2025 8:50 am
by shukla7789
Why is Shopify Checkout a global conversion leader? Discover all its advantages:

Shopify checkout

Shopify conducted a study with the leading consulting group "The Big Three" to confirm and demonstrate that Shopify checkout is the leading payment gateway in conversion worldwide and at Webmefy, as Shopify plus official partners in Spain , we couldn't be happier to work with a cutting-edge eCommerce platform that truly offers high performance for online businesses.

After months of research, the world’s leading management belgium number dataset firm found that Shopify’s overall conversion rate outperforms the competition by as much as 36% and on average by 15%.

Shopify is the leader in conversions

He also highlighted that Shop Pay, Shopify's accelerated payment gateway, can increase conversion by up to 50% compared to the guest checkout process.

Having Shop Pay in the checkout process can increase bottom-funnel conversion by 5%.

How does Shopify do it?

Through four key advantages:

Identity Network:

The future of commerce is identity-driven, and digital wallets are the vehicle. Shop Pay is the most widely used and trusted digital wallet on Shopify, with over 100 million shoppers pre-opted to pay with a single click. Upon arrival at a storefront, Shopify recognizes the potential customer with a Shop Pay account in one click, enabling four times faster checkout than a guest.

But how does it work?

When a potential customer with a Shop Pay account arrives at a storefront, Shopify can recognize them with a single click. At checkout, it can even recognize most customers without any user action if they’ve used Shop Pay recently. That allows Shop Pay to pre-populate the customer’s information for a seamless, one-click checkout—meaning 4x faster checkout than a guest checkout.

Scale:

Shopify currently powers ~10% of US ecommerce, processed over half a trillion dollars of GMV, and supported 561 million unique online shoppers in 2022 alone. Thanks to this, it leverages this unrivaled volume of data to improve its checkout at an astonishing pace. This includes constant changes to the checkout process, from small changes such as optimizations to button display and field order, as well as larger changes including major developments such as single-page checkout .