Advertising on Instagram via a Facebook account

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2.6.2. Search retargeting
A form of behavioral retargeting. The user searches for information, enters search queries. And then, while surfing the Internet, he sees ads related to his search queries. Ads are displayed through search engine advertising networks (Yandex YAN and Google KMS) based on the auction principle.

2.6.3. CRM retargeting
Allows you to show ads to users taking into account user behavior and data saved by your CRM system.

2.7. My Target from Mail.ru
The My Target project was launched by Mail.ru in the spring of afghanistan consumer email list 2015. It is a single point of access to mobile audiences of social networks owned by Mail.ru (VKontakte, Odnoklassniki, My World), as well as services owned by the company (Answers, Auto, Video, Files, Mail). The total audience size is about 50 million users. To set up advertising campaigns, you can use 15 types of targeting, including by income and user interests, by community audience, and you can also set up remarketing by visitors and CRM.

The service continues to develop. Deeplink (transition inside the application to the desired page) has already been launched, and plans include video on mobile phones and Supergeo (geotargeting down to the street).

2.8.
It is believed that Instagram is a social network for generation Y and even Z: the main audience is people aged 15–24, 51% are girls. The main thing here is to be ready to supply a lot of high-quality visual content. Just a year ago, promotion on Russian Instagram was a gray scheme with mass following and spam, larger companies could afford to buy posts from media personalities and large public accounts. In October 2015, the opportunity to place paid advertising became available to Russian advertisers.