The Importance of Cost Per Acquisition

[rifathasann]

A 2009 Google survey also revealed that 83% of mothers search online for products they saw on TV. The second reason is that with the ease of access to information via the Internet, people are now doing "preliminary product research" for a wider range of products, something that was previously only done when considering the purchase of expensive items such as home appliances, cars, and real estate . The Wall Street Journal states that "more than one-fifth of consumers research food and beverages, about one-third research pet products, and 39% research baby products.

Source where ZMOT takes place When making ZMOT decisions, the following albania telegram database sources are consulted: Search engine search Conversations with friends and family Online product comparison Brand or producer website Online reviews and recommendations Retailer Website Comments on online articles and opinions Follow the brand's Twitter account and like its Facebook page Search on Instagram and Twitter Web marketing using the ZMOT concept With the spread of the Internet, the amount of information available to consumers has increased, and the channels have also diversified, making it difficult to deliver information to consumers as intended.


In this environment, in order to provide appropriate information about products and approach consumers' ZMOT, it is necessary to provide information from the consumer's perspective through triple media and shared media (media operated in collaboration with other companies) in addition to traditional SEO and SMO . There are three things to keep in mind when doing this : If the content is not attractive to consumers or contains information that consumers truly want, it will not be used as a reference during ZMOT .