All goals are divided into categories to make it easier to choose the most suitable one

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Go to the advertising account and create an ad
To get there, click on the "Advertisement" button on the main page:

49_1.pngThis is the main page of VK, the button "Advertisement" is in the list on the left
Advertising account VK

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Selecting the goal of an advertising campaign
To start creating an ad, click on the button in the upper right corner:

49_3.pngAdvertising account VK





impressions and transitions - to increase traffic to your resource;
VKontakte involvement - community development and growth of indicators within the social network;
conversions - to receive applications

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Let's look at the goals that are used most often:



Ad impressions
Your ad will be seen by the maximum number of users.cambodia telegram data Perfect for reach campaigns, where the clicks or applications themselves are not as important as the wide audience.



Click-throughs on advertising
If you want to get traffic to your website or other platform.