The first two categories include a colder audience that needs to be warmed up

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1116_4.jpgFor such segmentation we use the model of B. Hunt


We divide the entire audience into 5 main levels according to the level of awareness of the service:

no problem yet;
there is a problem but no solution;
choice of solution;
product selection;
selection of supplier.
. It can be broadcast useful materials, such as articles and brazil telegram datacases, which can satisfy the need for the necessary information at this stage.

Those who are at the stage of choosing a suitable solution can be offered to download a lead magnet, take a survey - engage them and get contacts for further warming up. This way, users get into the email and retargeting database, and you continue to work with them.

Those who are already familiar with the company and the product can be immediately shown a hot offer.