There is a kind of life hack: you can switch to microconversions,

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This is logical, because Yandex cannot wean itself on a small number of conversions. for example, scrolling a page or to some target action, for example, downloading a lead magnet.

It is also worth noting that among the existing interests in Yandex YAN there is no choice for large B2B.

To effectively attract leads using contextual advertising, you need to “pump up”:

landing page ;
targeting methods ;
creatives .
By testing hypotheses, changing creatives, targeting and landing belgium telegram datapages, we achieve the desired goal - we get leads.

Landing page
Let us recall that in the B2B niche the target audience is considered to be decision makers. Accordingly, the landing page must be adapted to them: show all the benefits and advantages that they will receive from cooperation.