Ethnography, in this case, is called netnography

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These primary research methods are already well known and used in academic work and marketing research. They are often carried out in person, but it is now quite common to conduct interviews and focus groups via video calls, in addition to sending questionnaires online. (with Google Forms or Typeform, for example). Even ethnography and participant observation can be carried out over the internet, when the objective is to observe groups of users connected on platforms and social networks.

. In addition to these more traditional methods, it is also gambling data indonesia user listgambling data indonesia user list possible to collect primary data through tools and software, such as: Web analytics (tools that collect data from website users through cookies, such as Google Analytics, Google Trends, SEMrush, Moz, etc.);Heatmaps and screen recordings (tools that record website user behavior, such as Hotjar);Social analytics (tools that collect data from website users) social networks, such as Hootsuite Analytics and Instagram Insights);Mention monitoring (tools that record mentions of brands on the web and social networks, such as Scup and Buzzmonitor).

A good example of a tool for collecting primary data from your website users is Hotjar. The platform's features allow you to monitor and record what visitors are doing on the pages and which areas are most accessed, through heat maps and recordings of screen. This data supports changes to the website's layout, content and approaches, to generate more results for the brand.