Do you know how Holistic Marketing works?

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With new technologies and easier access to the Internet, the consumer is changing quite a bit over the years .

They are increasingly independent when choosing a colombia mobile number database product or service, doing a lot of research into the price difference and the cost-benefit ratio offered by brands.

When a consumer decides on a product or company, he or she is already aware of the main characteristics of the object of his or her desire and knows very well why he or she has chosen it.

For this reason, it has become essential that marketing and sales strategies be altered to accompany these transformations, in order to be able to offer the right item to the buyer persona in an unquestionable manner.

Among the tactics adopted, a large investment is perceived in the adequate implementation of marketing processes, in the realization of intelligent and assertive campaigns and, to influence and conquer the public, in the correct application of the 4 Ps of Marketing or, as it is also known, the Marketing Mix .

In general, all of these strategies aim at the same goal, increasing the lead base and increasing the number of sales — that's where Holistic Marketing comes in.

The aim is to unite different processes, activities and demands of Marketing, based on a 360º vision of all the company sectors related to the execution of the business, recognising the importance of each one individually, but also synchronously.

Do you want to better understand this concept and find out what the benefits of adopting it in your company are? Then continue reading this post and resolve your doubts on the subject.

What is Holistic Marketing?
But what is Holistic Marketing really? It is a strategy that considers a business as a whole and not divided into parts or sectors.

According to the precepts of Holistic Marketing, all departments act together to create a positive and homogeneous idea in the consumer's head, ensuring that they choose your product or service and not that of the competition.

In Holistic Marketing there are some key concepts that need to be explored. Below we explain each of them in more detail.

Integrated marketing
For integrated marketing to be effective and fulfill its role, the 4 Ps of the marketing mix — product, price, place and promotion — must act in a synchronized manner to convey the right message to the consumer.

When these elements are in balance, it becomes much easier to captivate and influence your target audience.

Regardless of whether it is via digital marketing or traditional marketing , various tools can be used such as e-mail marketing, websites/blogs, social networks, television, radio, print, etc.

To find out which one will be the most successful for your business, you need to know your persona thoroughly and know which media will be most effective in getting their attention and winning them over.

According to Holistic Marketing, it is essential that the message transmitted in each of these tools is unified, true and consistent with the company's image and values.

Relationship marketing
We can define Relationship Marketing as all the attitudes adopted by companies that seek to create and maintain a positive relationship with customers in order to build their loyalty.

There are many practices that can be used to make your target audience become fans of your company and be delighted by the services provided. Among them, we can mention:

offer bonuses and the possibility of a loyalty plan;
provide quality customer service;
conduct satisfaction surveys on products and services;
send offers of products of interest to the client ;
send messages on special dates.
The important thing is to make it clear to the client that they are important to your business and that they will benefit from choosing them.

Furthermore, it is not only the customer that must be considered in the approach given by Relationship Marketing in accordance with Holistic Marketing.

You also need to make this clear to your employees, suppliers and anyone who has direct or indirect contact with your business, always prioritizing good coexistence.

Performance Marketing
Do you want to be sure that your marketing actions and strategies are bringing the expected return? Performance marketing is the answer!

Through it, you will be able to monitor all the activities carried out by your business and understand what the return is from the target audience.

By analyzing the right metrics, you can gain insight into both the financial return — customer churn rate, ROI , product quality, etc. — and the non-financial return — the ethical, legal, social and environmental impact of your actions, customer satisfaction, etc.

By knowing this data, you can justify all of your marketing investments, what needs to continue being done, and what needs to be changed or eliminated from your schedule.

Internal marketing
A term that came from administration, Internal Marketing or Endomarketing is that carried out with the company's internal public in mind, that is, its employees.

Actions are planned and promoted, offering benefits and the appropriate infrastructure to carry out the function, motivating and training the worker, to increase the level of satisfaction and the feeling of recognition by the company.

A satisfied employee tends to strive to provide quality service, in addition to mastering all the information necessary to be passed on to the customer.

There are many reasons not to leave Internal Marketing aside and according to Holistic Marketing, you will reap good results, such as:

talent retention;
reduction of the exchange rate;
greater connection between employee and company;
more quality in internal communication;
increased sales;
alignment in company values ​​and culture.
Main practices of Holistic Marketing
As we briefly mentioned at the beginning of this post, a business is usually made up of different sectors, some of them directly related to the sales and marketing of a product or service.

When Holistic Marketing is adopted in a company, sectors such as sales, marketing, finance and HR begin to act jointly.

In this way, each one contributes with their specificities to improve the company's performance.

As you may have noticed throughout this text, Holistic Marketing is a strategy that is gaining a lot of popularity, mainly due to its ability to raise the competitive differential of a company in the market, to fix the image of the brand in the mind of the consumer.