When did that content contribute

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" Participate​​ At SIPS, we consider "participation" to include actions that do not involve purchases , because spreading the word about a product to friends and acquaintances through actions such as casually pressing the RT or "Like" button, or playing an app developed by the brand, can encourage people to purchase the product. Participants are classified into four categories based on their behavior and loyalty: participants, fans, loyal customers, and evangelists. Share & Spread Consumers who "participate" in corporate activities will attempt to share information about their activities, companies, and products with friends and acquaintances through social media.


Because it is the consumers themselves, not the chinese malaysia phone number list companies, who are responsible for spreading information, it is easier for other consumers to empathize with the information . Furthermore, on social media, people belong to various communities, such as "companies," "school connections," "hobbies," etc. "Diffusion" refers to the spread of information beyond a community through the sender's personal relationships . The "empathy" felt by the recipients of the shared and spread information leads to the next step of "participation" and "sharing/spreading," and as " SIPS " is repeated, the number of participants increases.


This increase in number leads to an increase in purchases . Relationship with traditional models ( AIDMA and AISAS ) and mass media SIPS does not replace previous models ( AIDMA and AISAS ) . Depending on the nature of the product and the point of contact with information, the ideas of AIDMA and AISAS may apply. SIPS is merely one concept for considering communication between companies and individuals. Furthermore, social media and mass media are not antagonistic, but rather have a synergistic relationship.