Marketing or marketing: is there any difference between the concepts?
Posted: Sun Jan 26, 2025 6:41 am
This article will be short and to the point, in order to clarify the doubts of many about the difference between these two words. So let's get to the point.
Are there differences between marketing and merchandising?
The answer is no!
Marketing is the English word for what we know as usa mobile number database Mercadotecnia in Spanish. In some countries the term is usually used in English and in others in Spanish. Even in some Hispanic countries it can also be known as mercadeo or mercalogía, but it all refers to the same thing.
So let's go to the definition.
What is marketing?
We can define marketing as a series of processes that aim to discover the best way to reach an audience, identifying their desires and needs to deliver something truly valuable and meaningful, thus benefiting both the customer and the brand.
The goal of marketing is not just to promote a product or service for sale, it involves much more. From production to post-sale. Always taking into account the needs and desires of the public, considering all the metrics and doing a good data analysis.
We can consider that marketing does not have a single objective, since selling more can be considered as a consequence of a well-done marketing job.
What is marketing?
Download the free PDF of the topic
Your goals may be:
Increase brand visibility.
Taking care of the brand image by managing it correctly.
Build customer loyalty and create engagement .
Educating the market.
Build good relationships with the public.
Create engagement with collaborators.
Marketing has evolved over the last few years to the point where digital marketing emerged. Digital marketing, in addition to using the Internet as a means of communication, seeks a more direct relationship with the customer.
There are various digital marketing strategies such as content marketing, email marketing, SEO, SEM , Social Media, etc. All of them can be used together or you can choose the ones that best fit your goals. That is why knowing these strategies thoroughly is essential to make a good choice.
Digital marketing offers the possibility of achieving results with any budget , from the lowest to the highest. It also allows its use in conjunction with other traditional marketing techniques, depending on what you want to achieve.
There are countless possibilities to build an excellent digital marketing strategy that allows you to intensify the relationship with the public and generate the engagement you are looking for, turning customers into true brand ambassadors.
Are there differences between marketing and merchandising?
The answer is no!
Marketing is the English word for what we know as usa mobile number database Mercadotecnia in Spanish. In some countries the term is usually used in English and in others in Spanish. Even in some Hispanic countries it can also be known as mercadeo or mercalogía, but it all refers to the same thing.
So let's go to the definition.
What is marketing?
We can define marketing as a series of processes that aim to discover the best way to reach an audience, identifying their desires and needs to deliver something truly valuable and meaningful, thus benefiting both the customer and the brand.
The goal of marketing is not just to promote a product or service for sale, it involves much more. From production to post-sale. Always taking into account the needs and desires of the public, considering all the metrics and doing a good data analysis.
We can consider that marketing does not have a single objective, since selling more can be considered as a consequence of a well-done marketing job.
What is marketing?
Download the free PDF of the topic
Your goals may be:
Increase brand visibility.
Taking care of the brand image by managing it correctly.
Build customer loyalty and create engagement .
Educating the market.
Build good relationships with the public.
Create engagement with collaborators.
Marketing has evolved over the last few years to the point where digital marketing emerged. Digital marketing, in addition to using the Internet as a means of communication, seeks a more direct relationship with the customer.
There are various digital marketing strategies such as content marketing, email marketing, SEO, SEM , Social Media, etc. All of them can be used together or you can choose the ones that best fit your goals. That is why knowing these strategies thoroughly is essential to make a good choice.
Digital marketing offers the possibility of achieving results with any budget , from the lowest to the highest. It also allows its use in conjunction with other traditional marketing techniques, depending on what you want to achieve.
There are countless possibilities to build an excellent digital marketing strategy that allows you to intensify the relationship with the public and generate the engagement you are looking for, turning customers into true brand ambassadors.