Audience ownership, not rental . This addresses structural inequality, the death of the free internet, and audience fragmentation. Our relationship with audiences is based on trust. We can build trust through: proprietary data and information, increased brand visibility, opinion polls, and providing good overall experiences. Metrics that will be important include: returning sessions, engagement rate, subscriber rate, and integrated distribution metrics such as email or CTR.
2. All roads lead to the brand. , the death of the free internet, and uk phone number list segmentation. We are moving into a world of 'solved question spaces', and basic information is now a commodity. We need to care about the brand and communicate through perspective. 1. Your future economic value depends on your preferences .
This addresses GenAI, structural inequality, and audience fragmentation. Bethune emphasized the concept of taste - consumer preferences are important. The skills we need to help us thrive here include: connecting dots to draw new conclusions, effectively communicating key nuances, and developing and iterating on an idea. 2. We need to accept that we cannot predict the future.
This addresses general AI
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