That same Microsoft study shows that % of consumers

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This step is so fundamental that, according to a survey by Business Wire, % of consumers are willing to pay more for a product or service, as long as they receive efficient service in return. Even if hiring a team to optimize this process, or adding tools to support your portfolio, represents new costs, the benefits are undeniable. When this work is done well, your brand's chances of success are much greater.

consider service to be fundamental to the loyalty process. In engineer data user list other words, when investing in different channels and in the quality of the service provided, the returns are not just momentary. Ultimately, a relationship of greater trust is created between the parties. Furthermore, investing in customer service excellence is reflected in savings for your business.

As those who have already purchased are satisfied and should return to negotiate with your brand, the overall customer acquisition cost is much lower. In this way, metrics such as ROI (Return on Investment) perform better. Therefore, more than influencing the consumer's journey, service impacts your business as a whole. Ensuring quality customer service has already become a priority for most businesses.