However, there are countless options on the market, making it difficult to find the right software.
Although you like having options, you should also discard those that do not meet your current needs.
What does Campaign Monitor offer?
Campaign Monitor appeals to many marketers because germany business email list offers unique and essential features they need to create and launch email marketing campaigns.
However, most people want something that grows with them.
Your needs will change over time, which means you need software that can change over time, too.
Campaign Monitor, on the other hand, gives you everything up front and doesn't allow you to grow.
It works well for many small businesses and those that are never going to grow much. It can also be helpful when you are learning about email marketing.
Still, we think some alternatives could be better.
ActiveCampaign
The Chicago-based automation tool has helped over 90,000 customers. However, you will be surprised to know that these people send fewer emails but get better results. It is always about quality; sending more emails does not necessarily give you more opportunities to sell. You have to be selective and with this platform that is possible.
Welcome to the active campaign
Characteristics
ActiveCampaign provides pretty much everything you need to be an effective marketing tool. You also get advanced automations, which aren’t available with Campaign Monitor. These automations include autoresponders, but you also get automation with list and contact management, as well as offers. The Offers section is unique to the platform and helps you add notes, schedule appointments, and send direct messages to specific contacts.
Active Campaign Features
At first glance, you may feel that the dashboard is very busy and complicated. Still, it is helpful that all the information is at your fingertips and it doesn't take much time to learn the system.
Pros:
Powerful automation that's easy to use
Comprehensive reporting features (click maps, page views, geo-tracking)
Free migrations
Great delivery capacity
Cons:
Overwhelming features at times
It takes time to learn/understand
Prices
Prices fluctuate depending on the number of contacts, how you want to be billed, and what you need. For example, if you only have 500 contacts, the Lite version costs $9 per month, but you pay a lump sum annually. It costs $15 per month if you pay monthly.
Active campaign prices
Of course, the Lite plan doesn't come with much. You get more with the Plus, Professional, and Enterprise versions. It can be tricky to choose the right plan. However, you can always upgrade to the next one if you find something you need that you don't have.
Who is this for?
ActiveCampaign is ideal for businesses that are serious about automation and require an integrated marketing and sales platform. The built-in CRM is invaluable here. It is also suitable for those who need multi-channel marketing.
However, if you want something that's low maintenance or offers a quick way to send a couple of emails, this platform may not be the best choice. Consider the growing pains, though; you may not need all of these things now, but you might need them in the future.
ConvertKit
ConvertKit is actually newer to the market, but the product has become popular. It’s primarily aimed at bloggers, but also at YouTubers, podcasters, and other creators. We have to admit that the price is a bit higher than others to start with, but the amount of features you get quickly makes up for it.
Welcome to ConvertKit
Characteristics
There is a free plan, which can be a great feature if you are just starting out and want to try out an email marketing solution. Plus, the system is pretty easy to use.
It’s also difficult to add grouped images and CTA buttons. However, there is automation, such as autoresponders and landing page optins. Plus, you get A/B testing for subject lines and plenty of personalization.
ConvertKit Features
Email sequences are allowed and you get workflow images. Once a user triggers the event (subscribes or clicks a link), it is possible to customize communications by adding various actions. This is useful for adding tags and subscribing them to a particular sequence.
Pros:
Response support
Flexible user and subscription management.
Landing Page Editor
Cons:
Quite expensive
Few design/template options
No in-depth reports
Prices
There is only one real pricing plan here. You get access to a forever free version of the product. This means you can build an audience with unlimited traffic and landing pages, customize your domain, and tag subscribers. It works for up to 1,000 subscribers.
ConvertKit Full Pricing
It is limited, however, as you don't get integrations or automation. So, you may want to purchase the Complete plan, which costs just $29 per month to get started, depending on how many subscribers you have.
There is also a 14-day free trial that gives you access to everything to test it all out. If that wasn’t enough, it helps you migrate from your current email marketing tool to this one.
Who is this for?
This software is primarily for people who require highly targeted campaigns. There is segmentation and tagging with plenty of flexibility. This means you can run more focused and automated campaigns and send them to custom contact groups. The built-in editor for landing pages ensures you can manage everything with just one tool.
However, if you want to send more visual emails, you may be limited. There are only three templates (text-based). It also costs more, so you need to have a larger marketing budget.
sendX
SendX isn’t as well-known as others on the list, but it’s quite affordable and comes with plenty of features. Its goals are to give marketers a simple user interface. You get access to 24/7 (live) support, multiple emails, and the best deliverability. Over 3,000 businesses use it as an email marketing tool.