My favorite examples incorporate our product recommendation engine.
Posted: Sun Dec 22, 2024 9:38 am
Use Big Data to Create Personalized Offers
Data without application is useless. Barilliance giv russian phone number list es you the ability to use this data in a number of ways.
In the screenshot above, you see the backend of our Retention product. You can create any number of segments important to your business. We wrote up a whole post on six crucial segments for eCommerce businesses using RFM Analysis here.
Additionally, you can use demographic and product affinity data to personalize each email. You can restrict in-store offers to those that are within the same city, or restrict free shipping to certain areas.
You can see a break down on how our personalized recommendations outperform standard recommendation widgets here, increasing CTR by 289% and conversion rate by 189%.
Next Steps...
The first step in creating your own successful omnichannel retailing strategy is to identify a technology partner.
You want a partner that is capable of:
Unifying Customer Data: Collect and connect customer behavior, demographics, product/category affinities, and purchase history across all channels through a customer data platform.
Cross-Device Continuity: Able to make a seamless, omnichannel experience across devices
Segmentation Capabilities: Data is useless without the ability to analyze and take action. Your technology partner should equip you to identify high priority customer segments and create personalized offers to each.
Personalization Capabilities: The strength of your partner's personalization capabilities will directly correlate to your ability to maximize opportunities.
Data without application is useless. Barilliance giv russian phone number list es you the ability to use this data in a number of ways.
In the screenshot above, you see the backend of our Retention product. You can create any number of segments important to your business. We wrote up a whole post on six crucial segments for eCommerce businesses using RFM Analysis here.
Additionally, you can use demographic and product affinity data to personalize each email. You can restrict in-store offers to those that are within the same city, or restrict free shipping to certain areas.
You can see a break down on how our personalized recommendations outperform standard recommendation widgets here, increasing CTR by 289% and conversion rate by 189%.
Next Steps...
The first step in creating your own successful omnichannel retailing strategy is to identify a technology partner.
You want a partner that is capable of:
Unifying Customer Data: Collect and connect customer behavior, demographics, product/category affinities, and purchase history across all channels through a customer data platform.
Cross-Device Continuity: Able to make a seamless, omnichannel experience across devices
Segmentation Capabilities: Data is useless without the ability to analyze and take action. Your technology partner should equip you to identify high priority customer segments and create personalized offers to each.
Personalization Capabilities: The strength of your partner's personalization capabilities will directly correlate to your ability to maximize opportunities.