How to develop an Amazon PPC strategy?
Posted: Sun Dec 22, 2024 9:37 am
Experiment: Test different PPC advertising strategies, both automated and with manually selected keywords, to find the best one for your business.
Analyze: Use Jungle Scout's Keyword Scout to inspect relevant product and competitor keywords.
Budget: Set initial daily budgets and bids that are 50%-100% higher than Amazon's offering.
Duration: Give advertising campaigns an appropriate amount of time, two weeks, before checking the results and adjusting them.
Campaign Types: Use results from automated campaigns to select keywords for manual campaigns. Before changing or crossing out keywords from manual campaigns, make sure each keyword receives at least 10 clicks.
Monitor: Constantly monitor your ad reports, removing, including, and moving keywords when necessary.
How to Choose the Best Amazon PPC Ad for Your Business?
How to Choose the Best Amazon PPC Ad for Your Business
Amazon has many different forms of PPC that you can use with custom targeting features. It is russian phone numbers suggested that you test all the ads available, focusing on automatic targeting and manually targeted Sponsored Products ads, as these are your best bet for finding the best keywords and phrases to use. Additionally, it is suggested to think in terms of what you can get in return for each dollar spent, especially if you have a limited budget, to maximize your return on ad spend (RoAS).
RoAS = Total sales attributed to ads / Total advertising spend
RoAS = 1/ACoS
Determining the best PPC strategy to focus on for your business can be tricky for SMBs. It is beneficial to experiment with different ads to see which one gets the best results and fits your brand image. Once you have gathered the information you need, it might be a good idea to invest more in ads that are performing positively and stop the ones that are not successful.
Read also Amazon Pay Per Click | Everything You Need To Know
Different types of Amazon PPC ads and targeting practices
Different types of Amazon PPC ads and targeting practices
Of the 79% of small and medium-sized business (SMB) sellers on Amazon who advertise their products on or off the Amazon platform, the following is the proportion of those who use Amazon's pay-per-click (PPC) advertising services:
77% use sponsored product ads.
39% use sponsored brand ads.
30% use sponsored display ads.
Let’s review the different types of Amazon PPC ads used by third-party vendors, from most to least popular.
Sponsored Product Ads
When using sponsored product advertising, 66% of third-party vendors use the most common form of Amazon PPC campaign: ads that appear in search results and on item listing pages, and often appear comparable to unpaid listings. Automatic and manual targeting are the two keyword strategies available to sellers; let’s explore what separates them.
✓ Automatic segmentation
The strategy involves targeting keywords that Amazon's calculations deem associated with your product listing. Over time, Amazon uses data collected from shoppers' clicks and orders, then adjusts ads to deliver the best matches to your listing and maximize conversions.
Sellers have four different keyword matching options when using automatic targeting.
Close match ads: These will appear when a user types in terms that are closely related to what you're advertising.
Loose match ads: These will show when a person searches for words related to your product in a less direct way.
Substitutions: These are aimed at customers who are considering similar products made by a different organization (for example, a Cuisinart blender instead of a KitchenAid blender).
Complements: This is for shoppers who see details about products that complement their own (for example, paintbrushes with a paint set).
Automated Ads These are the simplest from the seller's point of view but offer fewer optimization options compared to other types of advertising.
✓ Manual segmentation
Manually selecting keywords and phrases to bid on requires careful attention. These ads will only appear if the search terms used by shoppers exactly match the words you selected. Because this method requires a lot of time and personal effort, it is necessary to track costs and make adjustments if necessary. Taking this extra step generally results in sharper campaigns with lower overall spend.
Analyze: Use Jungle Scout's Keyword Scout to inspect relevant product and competitor keywords.
Budget: Set initial daily budgets and bids that are 50%-100% higher than Amazon's offering.
Duration: Give advertising campaigns an appropriate amount of time, two weeks, before checking the results and adjusting them.
Campaign Types: Use results from automated campaigns to select keywords for manual campaigns. Before changing or crossing out keywords from manual campaigns, make sure each keyword receives at least 10 clicks.
Monitor: Constantly monitor your ad reports, removing, including, and moving keywords when necessary.
How to Choose the Best Amazon PPC Ad for Your Business?
How to Choose the Best Amazon PPC Ad for Your Business
Amazon has many different forms of PPC that you can use with custom targeting features. It is russian phone numbers suggested that you test all the ads available, focusing on automatic targeting and manually targeted Sponsored Products ads, as these are your best bet for finding the best keywords and phrases to use. Additionally, it is suggested to think in terms of what you can get in return for each dollar spent, especially if you have a limited budget, to maximize your return on ad spend (RoAS).
RoAS = Total sales attributed to ads / Total advertising spend
RoAS = 1/ACoS
Determining the best PPC strategy to focus on for your business can be tricky for SMBs. It is beneficial to experiment with different ads to see which one gets the best results and fits your brand image. Once you have gathered the information you need, it might be a good idea to invest more in ads that are performing positively and stop the ones that are not successful.
Read also Amazon Pay Per Click | Everything You Need To Know
Different types of Amazon PPC ads and targeting practices
Different types of Amazon PPC ads and targeting practices
Of the 79% of small and medium-sized business (SMB) sellers on Amazon who advertise their products on or off the Amazon platform, the following is the proportion of those who use Amazon's pay-per-click (PPC) advertising services:
77% use sponsored product ads.
39% use sponsored brand ads.
30% use sponsored display ads.
Let’s review the different types of Amazon PPC ads used by third-party vendors, from most to least popular.
Sponsored Product Ads
When using sponsored product advertising, 66% of third-party vendors use the most common form of Amazon PPC campaign: ads that appear in search results and on item listing pages, and often appear comparable to unpaid listings. Automatic and manual targeting are the two keyword strategies available to sellers; let’s explore what separates them.
✓ Automatic segmentation
The strategy involves targeting keywords that Amazon's calculations deem associated with your product listing. Over time, Amazon uses data collected from shoppers' clicks and orders, then adjusts ads to deliver the best matches to your listing and maximize conversions.
Sellers have four different keyword matching options when using automatic targeting.
Close match ads: These will appear when a user types in terms that are closely related to what you're advertising.
Loose match ads: These will show when a person searches for words related to your product in a less direct way.
Substitutions: These are aimed at customers who are considering similar products made by a different organization (for example, a Cuisinart blender instead of a KitchenAid blender).
Complements: This is for shoppers who see details about products that complement their own (for example, paintbrushes with a paint set).
Automated Ads These are the simplest from the seller's point of view but offer fewer optimization options compared to other types of advertising.
✓ Manual segmentation
Manually selecting keywords and phrases to bid on requires careful attention. These ads will only appear if the search terms used by shoppers exactly match the words you selected. Because this method requires a lot of time and personal effort, it is necessary to track costs and make adjustments if necessary. Taking this extra step generally results in sharper campaigns with lower overall spend.