1.-
email marketing effectiveness
Social media is an extremely important component of any content marketing strategy. It is ideal for engaging with your target audience, strengthening relationships, and creating a strong community. And that is the first philippines phone directory search step towards achieving the ultimate goal: conversion.
But when it comes to converting users into customers, email marketing is the most effective channel. And the statistics prove it. Even the oldest ones.
For example, a 2013 Custora study found that customer acquisition via email marketing quadrupled in the four years leading up to 2013. Back then, this channel already accounted for nearly 7% of all customer acquisitions that occurred online.
However, eMarketer data has continued to show that email marketing remains the leader in terms of customer acquisition and retention.
2.- It is an economical and profitable channel
cheap email marketing
No matter what new tactics or strategies emerge in the world of digital marketing, one thing will remain the same. Businesses need to find ways to maximize their marketing budgets while still achieving their goals. And email marketing is one of the most cost-effective tools to achieve this.
While traditional marketing tactics like TV or print ads can be quite expensive, email marketing requires smaller budgets. And if you rely on Email Marketing and Marketing Automation platforms , you'll even spend less money on hiring help to create the content. This is due to the resources they include, such as templates to facilitate designs, among others.
In addition, all this is made profitable by the high ROI that the tool provides.
3.- It is a personal and customizable channel
email marketing personalization
What really makes email marketing special is its ability to segment your database, create lists, and deliver personalized messages. In fact, as DMA points out , segmented and personalized emails generate 58% of all email revenue. And Campaign Monitor , for its part, claims that marketers who have launched segmented campaigns have seen a 760% increase in their revenue.
When you share a post on social media, you are targeting a more general audience. However, by using email marketing software, you will address each user by name. In fact, you will ensure that each one receives the content that interests them.