Those who hire SEO experts believe they can continue without their help.

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One of the most common responses among those who hire the services of an SEO expert when asked about the reasons for the professional's dismissal is " he had already done his job and we can handle the rest internally ."

It is not true that you can optimize the SEO of a website and then forget about it. The SEO strategy evolves over time: first you cover the most basic and immediate aspects, and then you move on to the more complex aspects.

It is not only a complex process, but also a process that varies over time. Many of us who manage websites have had to redesign and adapt the optimization of the website according to the new search engine criteria for some time now.

There should always be an SEO professional who is aware of the necessary changes, and generally, this person should be well trained in this field and up to date with all the latest developments in SEO.

How do you get a client to decide not to end the relationship with the SEO expert for this reason? By showing the value of SEO for the project. You should already have a base, a path taken, and from there you must show that much more can be done.

Even if you are in the number one position in searches, things can change from one moment to the next without proper SEO maintenance.

The best thing to do is, once you feel that the work is not so intense, to offer a different service as vp administration email list an SEO expert, for example, a maintenance service . This way, the client does not feel that they are hiring you for something that has already been done.

The SEO expert fails to implement the strategy properly
One of the biggest barriers for SEO experts when offering a service is that there is mistrust , as I have mentioned before.

The point is, for the SEO expert to do his job, it is much easier if he has control over the entire website, including the hosting server. But most clients are not willing to give up that control .

It is understandable because, in this world of online services, there are cases in which the relationship with an SEO expert can end badly, as in any other sector, of course.

The consequences of this attitude on the part of the client are that the results of the tasks carried out by the SEO expert are not complete and do not bear all their fruits, as they fail to implement all the improvements they propose. When this happens, many clients feel somewhat disappointed and believe that it is not worth continuing.

What to do? It's complicated, but as SEO experts we must earn the client's trust so that they give us access. If we don't succeed, then we must make it clear that your work, and its results, depend on the implementation of your recommendations.

If you think about it, it's not all bad, because a client who is not willing to give up control or implement is a client who does not believe in SEO; in that case, it is better to break off that working relationship.

One way to gain trust so that recommendations are implemented, or access to the website is granted to the SEO expert, is by showing success stories of their strategies on other sites; it is all about convincing clients.