When public criticism and even image crises occur

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They can not only buy again, but also defend the brand and promote it among their contacts. Brand defenders are those people who identify with its values ​​and have a close relationship with it. And this can happen even after a complaint, if the service is well executed. Defenders are important to protect your image.

further damage. Furthermore, they can leave testimonials chinese overseas europe number user list on the website about their experiences, post compliments on social media and enhance positive buzz about the brand on digital marketing channels. It is worth highlighting the influence of other people's opinions in making purchasing decisions, much more than the word of a seller or the brand's advertising.

A Qualibest survey showed that % of people trust friends and relatives as a source of information when purchasing a product. Next come digital influencers (%) and review sites (%), which also represent other people's opinions. customer complaints Therefore, serving dissatisfied customers well is the opportunity to activate all this dissemination potential through consumers themselves, in addition to protecting your brand image.