Furthermore, % of employees assigned to sales
Posted: Sun Jan 26, 2025 4:27 am
As you can imagine, this is the perfect script for an extremely inefficient process, which generates low conversion rates and imposes a feeling of frustration on sellers. All this is clear in a study carried out by Dale Lampertz in the Keller Center Research Report, published in the academic journal linked to Baylor University, in the United States. In the publication, the author demonstrates that it is necessary, on average, to make cold calls to achieve a conversion.
consider that making these calls is the most uncomfortable chinese overseas canada number user list part of their work routines. Telephone marketing It's not just about internal motivation, but also about external performance: a study published in the Harvard Business Review highlighted that Among so-called C-Level managers (CEOs, CFOs, CMOs, COOs, CIOs, etc.), % say they never answer a business call from an unknown salesperson.
All of these problems have been reported and studied for some years. With the technologies and knowledge that we have at our disposal today, it is possible to adopt ways of converting cold calls into more effective calls. This is where warm calling comes in, whose pretext is to make calls within a specific context, that is, supported by information about the customer, their preferences, pains and needs.
consider that making these calls is the most uncomfortable chinese overseas canada number user list part of their work routines. Telephone marketing It's not just about internal motivation, but also about external performance: a study published in the Harvard Business Review highlighted that Among so-called C-Level managers (CEOs, CFOs, CMOs, COOs, CIOs, etc.), % say they never answer a business call from an unknown salesperson.
All of these problems have been reported and studied for some years. With the technologies and knowledge that we have at our disposal today, it is possible to adopt ways of converting cold calls into more effective calls. This is where warm calling comes in, whose pretext is to make calls within a specific context, that is, supported by information about the customer, their preferences, pains and needs.