SEO is constantly changing, but it has no plans to disappear

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The main excuse for many not to invest in SEO , when they ask themselves why do SEO, is that this is not worth it because due to the constant changes that Google has, due to its updates, new algorithms and advances in Google's artificial intelligence , SEO will soon be a thing of the past and will disappear.

But this is not true! SEO is and will continue to be at the heart of Google . As an SEO and web positioning professional, I like to talk about this being a change. Why? Because every change we experience points to a more comfortable, real, simple and efficient way of searching, interacting and browsing the Internet.

SEO has changed for the better and now, more than ever, it is important to hit the mark of what Google expects.

In fact, it seems impossible to me that an online business can appear on the Internet without SEO and without sending clear signals to web search engines. Unless they have Harry Potter's magic wand!

If you continue to see SEO as it was seen a decade ago, you run the risk of being left behind. Precisely training directors email lists because of these constant changes, a company's SEO must be done in order to be at the forefront of what Google and its peers demand .

By doing SEO, you generate more traffic through organic search
One of the reasons people should do SEO is for organic traffic .

Statistics show that companies with efficient SEO achieve more organic visits to their website.

In fact, you might be surprised to know that a little over 50% of website traffic is generated this way . Are you going to be left behind? Doing good SEO can help you be more visible, be trusted by search engines, and get a better position on the results page (SERP), which translates into more organic traffic.

Investing in SEO is not expensive, no, seriously!
Unlike traditional advertising campaigns or marketing plans, doing SEO doesn't have to leave a hole in your pocket. SEO campaigns are affordable .

A good SEO service that covers all the important aspects of your website costs from just 100 euros per month.

Optimizing the positioning of a website so that search engines consider it perfect when they take an X-ray is a job for professionals , but it is not at all expensive. I urge you to find out how much it costs to have the services of an expert SEO webmaster. You will discover that it is within your reach!

SEO gives you the opportunity to reach a larger audience, more efficiently, than just a digital marketing campaign or paying the price of Google Ads .