Obviously, what you can offer your customer goes much further.to a personal trainer is to understand and help, not sell. You don't have to show all the certificates from the specialization courses you've taken, but, as I showed you before, you have to be able to understand the problem that your potential client thinks he has and show him that you are able to have the solution he was looking for. The key words, therefore, are: “problem” and “solution”. The wrong idea of marketing, instead, is summed up with very different words: “product” and “sale”. Now that you understand the purpose your marketing strategy should have, you should be clear about the importance of being able to have a solution.
So, let's move on to the next point of this list of phone numbers in philippines premise: it is not possible to be an expert in all fields. Inserting an almost infinite list of specializations into your website or your presentation on Facebook or Instagram will give you the opposite effect. Occupy a clear position in the minds of your potential customers: they must recognize you as an expert in a sector (or a little more, not in all!) specialize your personal training business in just one sector Now that we understand that marketing means offering convincing (and, possibly, unique) solutions to your potential customers' problems, let's see together how to get into people's heads and be considered a true expert.
At first it may seem counterintuitive since the purpose of this article is to help you find new clients, but it is very important that you have the strength to make choices and, if necessary, to reject some potential new students. On the surface, it might seem like a waste of money to screen your customers, but there are some real benefits you should consider: Having clients from a single sector allows you to further specialize and increase your experience of cases handled word of mouth and the new customers you will come into contact with will all be targeted to your specialization Even if the people you met don't decide to start a training program at that moment, they will still have your specialty in mind and this association will always remain alive Do you really think that your potential client is fascinated by your preparation in toning, weight loss, athletic preparation, functional recovery, body building, etc.
The best way to market
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