At this point, most eCommerce reactivation c russia contact number whatsapp ampaigns are run through. However, Instacart shows how you don’t need to take no as a finality.
First, they empathize with their customer. The copy removes guilt from the transaction. It makes it ok that their first offer wasn’t taken, and gives permission to take advantage of the offer after the expiration date.
The ninth email
Retention Strategy through Reactivation Campaign
As customers continue to decline, Instacart begins builds more reasons for their customers to re-engage.
At the 9th email they introduce a monetary incentive to entice customers to come back. Notice that they use an exact $ amount, per the best practice.
Hollar is a fast growing online dollar store and do an excellent job leveraging daily deals to drive repeat purchases.
A few tactics that Hollar uses to make their deals more effective are:
Consistency - Hollar has committed to integrating deals as part of their retention strategy. It is a perfect fit for their value proposition of low priced, high quality products. Because they promote deals daily, their customer base expects it and looks for opportunities to take advantage.
Branding - Each daily deal is branded as a “Wow!” deal, adding to the expectancy of each deal.
Urgency - Again, we see urgency used. Hollar forces customers to act now if they want to take advantage of the deals. Each offer expires today.
4. How Thrive Market uses Subscriptions to drive Customer Retention
Thrive’s whole business model revolves around it’s premium membership.
Like Costco, customers sign up for one yearly membership. This membership the primary revenue driver for Thrive, as they sell their products for near cost to their customers.
Thrive Market does an excellent job reducing friction through the signup process. First, they allow you to see exactly how much money you would save by becoming a member. Then, they give you a month free.