Today, however, honesty is an important value

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Being transparent about resultsthe perception of value also depends on the trust established in the commercial relationship. To do this, it is necessary to be transparent about what the product or service can actually do. In traditional advertising and marketing strategies, it was common to be dishonest about what the product offered, as a way of appealing more to the customer's needs and overcoming the competition.

. Therefore, it is necessary to convey this transparency to cultivate bc data thailand user list user trust in the transactional process. Inform about the different forms of applicationon the other hand, if the product or service is truly multifunctional and operates on several fronts, the customer needs to know this. It is necessary to inform them of the main forms of application, so that the consumer uses the item for the purpose for which it was designed.

Make a memorable deliveryin cases of products that are delivered to the consumer's home, such as in virtual stores, the logistical experience influences the perception of value. Consumers consider the delivery experience as part of their costs — which go beyond prices and also involve the emotional strain on a commercial relationship. Therefore, to reduce this emotional cost and maximize positive value, prioritize good delivery.