With all this, are online channels still effective for advertising?
Posted: Sat Jan 25, 2025 9:27 am
YES! Their great reach, flexibility, continuity and costs make online channels a great alternative for any company that wants to be on the radar of its potential clients. Having clarified this, let's move on to talk about the different channels that Argentine B2B SMEs have at their disposal to advertise online.
What are the most effective online media to position an SME in Argentina?
Google Ads
Google Ads
Until recently known as Google AdWords, Google's digital advertising platform is one of the most widely used. From its administrator, it is possible to create text ads for the search engine and Gmail, display ads to advertise on websites of your choice (and within the Google display network), videos for YouTube, and notifications for downloading applications from the Play Store.
Google Ads is Google's main source of revenue (it generates billions of dollars a year), and investors email list it has been a market leader since its inception in 2000. It is an intuitive and relatively easy-to-use platform, but if you want your campaigns to be as effective as possible, it is best to have someone experienced design and manage your campaign to get the best results.
The cost of advertising on Google varies: it depends on the sector in which you compete and how much the average bid is for keywords; in our experience, for example, keywords related to Business Intelligence are quite expensive, so you have to look for variations of the term that allow you to obtain quality clicks without spending a fortune.
Twitter Ads
Twitter ads
This social network's advertising platform offers you a great reach: it currently has more than 300 million active followers, so you can reach a significant target audience. Twitter Ads offers various types of campaigns and ad formats depending on your objectives:
Drive more traffic to your website.
Downloading apps.
Get more followers.
Increase the engagement rate of tweets.
Promotion of videos or gifs.
Re-engagement of current users with your app.
Recognition: so that as many people as possible see your posts.
In-stream video: These are promoted videos that are shown to Twitter users on their respective timelines.
Twitter Ads also allows for multiple forms of targeting such as:
Geographic location.
Gender.
Age.
Languages.
Devices and platforms (iOS, Android, cell phones, tablets, notebooks, PC).
Keywords: This type of targeting allows you to reach your audience through their social media searches, their recent tweets, and the tweets they've interacted with that include that keyword.
Followers: users who follow accounts with similar themes (e.g. technology)
Interests.
And more!
Another advantage of Twitter Ads is its cost: its CPC is usually very cheap compared to advertising platforms on other social networks. On the other hand, there is a risk that the ads will be seen as just another tweet and go unnoticed, so it is very important to work on the copy and the image that accompanies it to capture attention.
What are the most effective online media to position an SME in Argentina?
Google Ads
Google Ads
Until recently known as Google AdWords, Google's digital advertising platform is one of the most widely used. From its administrator, it is possible to create text ads for the search engine and Gmail, display ads to advertise on websites of your choice (and within the Google display network), videos for YouTube, and notifications for downloading applications from the Play Store.
Google Ads is Google's main source of revenue (it generates billions of dollars a year), and investors email list it has been a market leader since its inception in 2000. It is an intuitive and relatively easy-to-use platform, but if you want your campaigns to be as effective as possible, it is best to have someone experienced design and manage your campaign to get the best results.
The cost of advertising on Google varies: it depends on the sector in which you compete and how much the average bid is for keywords; in our experience, for example, keywords related to Business Intelligence are quite expensive, so you have to look for variations of the term that allow you to obtain quality clicks without spending a fortune.
Twitter Ads
Twitter ads
This social network's advertising platform offers you a great reach: it currently has more than 300 million active followers, so you can reach a significant target audience. Twitter Ads offers various types of campaigns and ad formats depending on your objectives:
Drive more traffic to your website.
Downloading apps.
Get more followers.
Increase the engagement rate of tweets.
Promotion of videos or gifs.
Re-engagement of current users with your app.
Recognition: so that as many people as possible see your posts.
In-stream video: These are promoted videos that are shown to Twitter users on their respective timelines.
Twitter Ads also allows for multiple forms of targeting such as:
Geographic location.
Gender.
Age.
Languages.
Devices and platforms (iOS, Android, cell phones, tablets, notebooks, PC).
Keywords: This type of targeting allows you to reach your audience through their social media searches, their recent tweets, and the tweets they've interacted with that include that keyword.
Followers: users who follow accounts with similar themes (e.g. technology)
Interests.
And more!
Another advantage of Twitter Ads is its cost: its CPC is usually very cheap compared to advertising platforms on other social networks. On the other hand, there is a risk that the ads will be seen as just another tweet and go unnoticed, so it is very important to work on the copy and the image that accompanies it to capture attention.