What is SSI and why is it so important for business executives?

[Ehsanuls55]

LinkedIn is currently one of the main and most effective B2B marketing and sales channels, as it is one of the few places where people can interact with peers in their industry about the hows, whys, whos and whats for.

It is the social network where serious and purposeful conversations arise about manufacturing, digital transformation, marketing, corporate culture, human resources and much more. It is like a network event that never ends and the SSI (Social Selling Index) is its balanced scorecard.

The SSI is a measure of your professional brand's effectiveness on the network and your performance in attracting and engaging with potential clients. It also takes into account your efforts to increase your connections, find the right people, and contribute good ideas to conversations related to your sector. It uses four basic points to produce its score:

Professional brand: This point relates to your profile: Is it complete? Does it reflect a professional tone? Do you have recommendations? LinkedIn also takes into account how many articles you have published and how many followers you have.
Finding the right people: Selling through social media is all about identifying the right profiles and finding things in common with them to naturally introduce your products and services. To do this, LinkedIn recommends using its Advanced Search tool in Sales Navigator, creating a list and marking potential clients. Once you've done this, you'll be able to see the content they share and updates, valuable material for your presentation and sales pitch, and you'll also be able to identify other profiles in their organization who may be decision makers and therefore also of interest to you.
Interact with insights: SSI also measures your ability to initiate and increase engagement through your posts: It tracks and scores the number of interactions, hashtags, and comments your posts receive, as well as incoming and outgoing direct messages.
Building Strong Relationships: The fourth pillar of SSI is based on building relationships with influencers who can introduce you to other potential customers. Metrics here include how many searches you perform, how many profiles you view, and how many days of the month you've been active on Sales Navigator.
And how can I improve my SSI? There are many ways:Complete your profile by focusing on your customers' pain points and needs.
Share your contributions with others and let the world know about you! Let your comments and hr directors email list posts show why you are the right person to solve the needs of your niche market.
Increase your visibility by posting and interacting with useful, high-quality content that is appropriate for your audience.
Write recommendations to clients and colleagues. Ask them to recommend you too!
Take advantage of the “Who’s Viewed Your Profile” feature and engage relevant viewers to expand your network.
Connect with other users and start building a good reputation to generate trust and establish successful, long-lasting relationships.
After making contact, develop the relationship: Communicate with your prospects regularly at opportune times, add value by sharing relevant information, and help them by sharing their updates and adding your comments on their posts.
Finally, it is worth noting that while getting a good score on the SSI does not guarantee sales success, it does reflect a strong connection to your network's activities and an increase in the opportunities to reach more prospects. It is now up to each of us to bring those skills we used to have in phone calls or face-to-face meetings to the social networking arena, tracking which messages or activities are generating the best results.