How to implement a start-stop-continue framework

[Ehsanuls55]

To ensure your team is taking advantage of the start-stop-continue exercises mentioned above, here is a simple process for applying the start-stop-continue framework.

Step 1: Start by setting clear goals
When applying the Start-Stop-Continue model, you need clear direction to identify new practices, benchmarks to evaluate existing practices that you should discontinue, and a foundation to reinforce practices that have been successful.

To achieve this, it is useful to set specific, measurable, achievable, relevant and time-bound (SMART) goals.

Instead of a broad goal like increasing sales , focus on a specific product or service. Then, dive into quantifying these goals to make an accurate assessment. During this process, involve all key stakeholders, such as sales reps and marketing teams.

For example, here's what a well-defined goal might look like:

Identify the actions we should start, stop or continue in our digital marketing strategy to achieve a 25% increase in sales of product X by the end of this quarter.

Set specific team goals to help your teams continually improve in achieving them. And if goal tracking is something your team often struggles with, then the ClickUp Goals feature helps.

ClickUp Goals

Use measurable milestones in ClickUp Goals to track progress with a variety of objectives spanning numbers, financials, binary outcomes, and task-oriented goals across all teams

Once you've identified areas for improvement (Start), actions that need to be stopped (Stop), and practices that need to be continued (Continue), ClickUp Goals allow you to translate these insights into specific team objectives.

For example, if “ improve communication channels ” is identified as a startup initiative, set a goal in cfo email lists ClickUp to improve team communication effectiveness.

It also allows you to view and track multiple goals on a single dashboard. Keep track of all your crucial objectives with measurable goals and automated progress tracking.